ABOUT

Hi, I'm Juli. I help startup founders craft bold, streamlined brands through Art Direction and Design.

Brand design and storytelling have always intrigued me. The capacity to craft designs that deeply resonate and connect with individuals is incredibly powerful. Sharing what I know to help teams and founders bring their visions to life with the power of design and storytelling is where I thrive.

Always up for a chat—whether you're a young designer or a founder, let's grab a coffee and exchange ideas!

GUEST SPEAKER/INTERVIEWS

BBC Newcastle
Nov 2019

Ladies, Wine & Design Madrid
October 2017

Dribbble Newcastle
July 2017

MENTIONS

Badass Gal UK
Oct 2018

Having spent over 15 years as an Art Director and Designer, my journey kicked off in Colombia, weaved through Europe, and eventually brought me to Berlin.

My expertise goes beyond just shaping brand identities; I've been deeply involved in the startup world for many years, collaborating closely with teams, VCs, and entrepreneurs. I've guided companies to fully realize their brand visions across all touchpoints.

Experiencing rapid startup growth from both inside and outside views showed me how crucial Brand and Design are for business. Many creatives overlook this, yet it's vital for the big picture. This dual perspective has prepared me to tackle common brand issues effectively—while every company has its quirks, most problems boil down to a few familiar roots.

Outside design, I find my energy in connections and community. I'm passionate about mentoring designers and fostering inclusive spaces in the creative industry. It all started when I took a leap and founded the Ladies, Wine & Design chapter in Newcastle in 2017, it was incredible to witness its impact, fostering friendships, and bringing together designers and studios for collaboration in the design scene up North, has been a truly humbling experience.