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Hi, I’m Juli. I help startup founders build kick-ass brands through strategy and design.

 
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SERVICES

 
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It’s not really just about what you do or what it looks like, it’s about the way you do it and why.

 
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TESTIMONIAL

 

“Juli was true to our specs but also managed to design something that blew us all away. Her clean, visual design style, funky approach and attention to detail really personify her work and we couldn't recommend her more."

GABRIELA HERSHAM, FOUNDER OF HUCKLETREE

 
 
 

SERVICES

 
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We spend most of our energy and time trying to make people love brands, when we should be simply creating brands people love.

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TESTIMONIAL

 

“I have worked with a lot of designers and the mix of practicality, creativity and design thinking Juli brings it is very rare to find!”

BLANCA MONTERO, FOUNDER OF RECONNECT

FOLLOW ME ON INSTAGRAM

Had the pleasure to work in team with Mantra’s founders to help them build their strategy, branding and creative direction for some initial content creation. Mantra is a direct to consumer mental healthcare company based in New York. On a mission to build a comprehensive treatment service for patients with various behavioural health conditions. Photography by: @marionbotellaphoto . . . . . . #branddesign #prelaunch #branding #startup #strongbrands #brandpersonality #brandingdesign #logodesign #creativedirextion #simplicity #cleandesign #conceptualdesign #minimalism #startupsbranding #strategy #healthstartup #newyorkcity
Can’t wait to our event next Friday! This one is personally a very special one, on one side we are raising funds for @childdotorg and the project #teammum in Kenya for pregnant women in rural areas. I said yes to the challenge of cycling 450km with @naomiatkinson to support this cause in July. We take this opportunity to celebrate #motherhood, this one goes to all the women who happen to be mothers, #hardworkers, #superheroes who can keep up with their #dreams or even give them up sometimes, while #breastfeeding or bringing up a child, or even while #pregnant. I’m not a mother myself, but I’ve been lucky to meet a bunch of them, strong women who teach us a TON everyday! My respect and admiration to all of you. All info about the event in @lwd_ncl bio. . . . #ladieswinedesign #mamas #eventsnewcastle #femalecommunity #womensupportingwomen #supportwomen #womencommunity #femalecreatives
I love to see brands moving forward and evolving overtime, while remaining timeless. @pamalondon was one of my first clients when I became a full-time freelancer back in 2016. They are doing a great job, and their ethos and promise to our planet is really inspiring! A brand that stands up for their beliefs is a brand that builds loyalty 🙏🏻 Check them out! . . . . #branddesign #startups #yoga #clothing #brand #minimalism #cleandesign #logodesign #branding #sustainable #yogawear #graphicdesigner #startupsbranding #london #conceptualdesign 📷 @pamalondon
I don’t know how ‘young’ you think I am! ^^ 🤷🏻‍♀️ But thanks @youngcreativecouncil and @adele_mitchinson for this nomination @badass.gal_ today 🙌🏻💛 . . . . #ladieswinedesign #ladieswinedesign_newcastle #ladieswinedesign_ncluk #creativeladies #womensupportwomen #localcommunity #bettertogether #yeswecan #feminist #badassgal #youngcreativecouncil
THANKS SO MUCH, to all of you who signed to our Christmas Hooley it was great to see you all in the same room, chatting and sharing a few glasses of wine, hope you all enjoyed and made some good connections. It's really looking like a proper community now 😍 and we are super pleased with all your positive feedback! 2019 is going to be a great year full of new guests, workshops and events, so stay tuned! And all this wouldn't have been possible without these lush lasses, you are all TOP: @marionbotellaphoto @weyayedan @lucyfrancesreed to @our_tino_ltd for bringing their amazing products and donating our quiz prizes! 🙏🏻 to Bob and Leeanne who were the best cohosts at @archsixteencafe @thenestlowfell and our wonderful DJ @dj.awkward.black.girl 💛 #thanksall . . . . #localcommunity #ladieswinedesign #ladieswinedesign_ncluk #lwd_ncl #creativeladies #creativemindsthinkalike #womensupportingwomen #womensupportwomen #womenempowerment #bettertogether #newcastlecreatives #newcastleupontyne
Can’t wait to share this project I’ve been working on in the past 2 months. 🙌🏻💛 #comingsoon . . . . #startups #uk #london #branding #brandesign #startupdesign #designer #concept #logodesign #minimal #logo #creativedirection #branddesign #branddesigner #startupstories #newyorkcity #strongbrands #emotionaldesign #type #typography
Samaipata 2018, Creative Direction, Brand Strategy & Design. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ “When you work together magic happens”, one of Samaipata’s core values is to ‘Build Together’ and I couldn’t agree more. ⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀ This is the key learning of my experience working on this project in the past months, building a brand that truly convey who they are, that defy all the rules of what companies in the financial sector ‘should’ look and feel like, using design to convey the right emotions, to build culture, to connect with an audience, making approachable what seems sometimes unapproachable, and breaking all the stereotypes to build transparency. ⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀ I’m super proud to share the results with you today, it’s been a great journey. 💛🙌🏻 FULL PROJECT ON MY WEBSITE! Link in bio 👆🏻 Photography: @vgarrido & @mirenpastor Project management: @calfonsorico @samaipatavc . . . #venturecapital #branddesign #branding #strongbrands #startups #creativedirection #creativestrategy #strategy #values #brandstrategy #logodesign #cleandesign #lessismore #minimalism #brandlove #emotionaldesign #concept #moodboard #design #brandingdesign
One of the things I love about my job is helping startups bring their visions to life and use design to build strong connections with their communities! 💛 @huckletree is a great proof of a clear vision empowered by design, full case study on my new website coming soon! ☺️ #branddesign #logodesign . . . . #neonsign #logotype #typography #concept #coworkingspace #branding #branddesigner #graphicdesign #identitydesign #graphicdesigner #simplicity #brand #julivignette #uk #london #logoplace #identity #strongbrand #startupdesign #conceptualdesign #startups
Working on this exciting brand project helping with strategy, brand and website. It’s been a 360° transformation, working together on building a brand they feel proud of and people fall for. This and more, very soon on my new website, stay tuned. ☺️ . . . . . #branddesign #logodesign #logo #cleanlines #minimalistic #concept #icon #logosymbol #entrepreneurs #branding #cleandesign #identitydesign #graphicdesigner #simplicity #minimallogo #minimal #brand #julivignette #logoplace #identity #strongbrand #startupdesign #conceptualdesign #startups #brandpositioning #brandstrategy #neoncolour #mintcolor
Love this photo by @pamalondon of the tote bag I designed as part of their branding. Buzzing to see clients feeling confident and building strong brands from the style & foundation we create together. 💛 ⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀ I’m building a new website, stay tuned to check this project and more! 🤘🏻 . . . . #pamalondon #branddesign #logodesign #logo #cleanlines #minimalistic #outlines #concept #yogabrand #branding #cleandesign #identitydesign #simplicity #minimallogo #minimal #brand #julivignette #madeincalifornia #strongbrand #iconset #icondesign #startupdesign #conceptualdesign #startups