Samaipata is an early-stage founders’ fund based in Madrid, London & Paris, investing in marketplaces and digital brands across Europe.
I partnered up with Samaipata’s team in the past months to help them build a brand that truly convey who they are, that defy all the rules of what companies in the financial sector ‘should’ look and feel like, using design to convey the right emotions, to build culture, to connect with an audience, making approachable what seems sometimes unapproachable, and breaking all the stereotypes to build transparency.
I wrote more about my experience working with Samaipata on this blog post.
*Team photos: Creative Direction: Juli Vignette | Photographers: Victor Garrido y Miren Pastor. The images used to build the mood-board are strictly for inspiration.
“Juli´s rare combination of strategic vision, powerful design skills and attention to detail was key, as she designed a brand rooted on a strong understanding of our business and our stakeholders. Furthermore, Juli always went the extra mile, quickly becoming part of the team and owning the process."
JOSÉ DEL BARRIO, FOUNDING PARTNER AT SAMAIPATA