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CASE STUDY

Reconnect

BRAND 360°

Reconnect Label is a maternity-friendly brand that makes clothes to defy convention; clothes that adapt to the female body and outlast pregnancy; clothes that empower women to celebrate their identities at every stage of life.

Working closely with Blanca & Carmen bringing Reconnect to life was a real joy. Not only because we share common passions, but because the highly ambitious goals they set for this project, forced us all as a team into thinking beyond our roles, reinventing processes, learning new skills and opening horizons towards thinking differently. I personally feel very proud of what we achieved as a team, and today, I believe Reconnect was a real game-changer in my entire professional career.

Unfortunately, Reconnect is no longer active, but it remains a reference project I often use to show future clients what can be achieved when partnering up and working hard as a team.

*The images used to build the mood-board are strictly for inspiration.

INSPIRATION

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BRANDING

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COLOUR PALETTE

 
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TESTIMONIAL

Juli is a super talented designer she helped us bring our brand to life pushing our thinking and advising us in the decisions we were making. She was a super valuable thought partner and really got what we wanted to create. Juli is extremely curious, loves learning new skills and it's not afraid of getting into new tasks. I have worked with a lot of designers and the mix of practicality, creativity and design thinking she brings is very rare to find!

 

BLANCA MONTERO, FOUNDER OF RECONNECT