Based in London, made in L.A. PAMA is a project dedicated to produce active-wear with sustainability at their core. They use natural and recycled fabrics, and function under the philosophy ‘How we treat the environment around us is equally as important as what we put on ourselves and put in ourselves’.
I had the pleasure to work with Pauline & Marcella – PAMA’s founders –developing a style and visual branding that truly conveyed who they are and what they stand for.
*Site photographs provided by client. The images used to build the mood-board are strictly for inspiration.