14W is a Venture Capital Firm
based in New York, focusing on the intersection of technology and consumer behaviour.
I was commissioned by 14W to work with the team and help them bring their vision into a clean, minimalistic and sophisticated brand they could feel identified with.
As part of the process, we created a style mood-board, defined key concept values and brand assets such as a colour palette, a selection of typographies and a wordmark. The simplicity of the word-mark is the result of an iterative process where we tested different styles, weight and composition until we achieve the right feel.
*Site photographs provided by client. The images used to build the mood-board are strictly for inspiration.
"We had the incredible pleasure of working with Juli to update our company branding and design. She delivered impeccable work that embodied our team’s energy and aesthetic preference, and we are more than delighted with the final results. We think the new brand and logo are refreshing takes and we’re very excited to implement the new stationary."